Suntrust Properties, Inc. (SPI) is a 100% wholly-owned subsidiary of Megaworld Corporation, a company under the umbrella of the Alliance Global Inc.
Since its inception on November 14, 1997, SPI has created numerous self-sustaining residential communities in Dasmariñas, Gen. Trias, and Silang, Cavite. The company also has condominium development projects located at the very heart of Manila. From the time of its incorporation it has led the way in providing affordable homes and master-planned communities to the Filipino market. Combining well-thought-out designs which focus on space-saving and functionality features, delivering a high standard of comfort and style customized to the needs of low-to-moderate-income Filipino families, making it today’s developer of choice
About the Chairman
Ranked as the 4th richest Filipino by Forbes Asia in 2007, Mr. Tan is also the country’s most dynamic billionaire. His holding company, Alliance Global Inc. (AGI), is one of thePhilippines’ largest conglomerates, with interests in the food and beverage industry, real estate development and quick service restaurants. Through its subsidiaries, associates and other investments, the company operates a diversified range of businesses in thePhilippinesthat focus on developing products and services that cater to the growing Philippine middle class. Following are some of AGI’s affiliate companies:
Megaworld Corporation – a high-end property developer which offers residential projects catering to the upper class.
Consolidated Distillers of the Far East – a conglomerate engaged in diverse operations such as manufacturing, marketing & distribution, importation, quick service restaurants, and real estate development.
Empire EastLand Holdings – a company with a portfolio of successful projects in the middle-income housing segment Eastwood Properties Holdings – builder of the mega-community, the Eastwood City
McDonalds – 49% of the common shares of Golden Arches Development Corporation (the company overseeing the operations of McDonald’s restaurants in thePhilippines), is owned by AGI
Richmonde Hotel – the initial venture of the company into the hospitality industry
Marriot Hotel – a first-class, full service international hotel, majority-owned subsidiary by the company
Global Estate Resorts Inc. or GERI (Formerly Fil-Estate Land, Inc.) – In the last of weeks of Dec. 2010, AGI acquired 60% ownership of Fil-Estate Land, Inc., a company engaged primarily in the horizontal development of residential subdivision lots; integrated residential, golf and other leisure-related properties; and vertical development of mixed-use towers in Metro Manila. This acquisition allowed AGI to take control of the company and develop 1,000 hectares of prime properties (which are mostly tourism-oriented communities in the country’s premier spots in Tagaytay, Nasugbu, and Boracay).
- is to be the yardstick in the affordable housing industry and to be the home buyer’s first choice.
-is building what buyers need:
Superior yet affordable homes
Master planned and self contained communities in strategic locations
Excellent sales services
This Mission is being achieved by a highly motivated work force and a dynamic management bound by teamwork, professionalism and corporate social responsibility.
Dr. Andrew L. Tan
Atty. Harrison M. Paltongan
Deanna Jean A. Claveria
Executive Vice President – Chief Operating Officer
Susan C. Gaw
Senior Vice President and Treasurer
Atty. Basil C. Almazan Jr.
First Vice President- Legal, Corporate and Ecotown Affairs
Jerry R. Rubis
First Vice President – Sales, Marketing and Business Development
Isaias D. Berdin Jr.
Vice President – Operations, Planning and Design
Claire P. Lastimosa
Vice President – Credit and Collection
Nelda O. San Jose
Vice President – Business Partners Network and GM for Sunrays Property Management, Inc.
Dr. Edna D. Reyes, Phd
Vice President – HR& Admin and Directress of GHSS
Alona A. Martinez
Assistant Vice President – Comptroller
Engr. Leonora P. Gutierrez
Assistant Vice President – Davao Operations
*No Copyright Infringement intended*
Suntrust Properties Inc. Doesn’t own the song and some of the clips used in the video.
“Magkasama Tayo Sa Kwento Ng Pasko” was written by Robert Labayen, Head of ABS-CBN Creative Communications Management, music composed, arranged and produced by Bojam De Belen, Thyro Alfaro, Jeli Mateo. It was performed by The Voice coaches Sarah Geronimo, Bamboo and Lea Salonga with The Voice Philippines Grand Winner Mitoy Yonting and finalists Klarisse De Guzman, Janice Javier, Myk Perez.
Suntrust Properties Inc. (SPI), a 100% wholly-owned company of property giant Megaworld Corporation, once again manifested the spirit of “malasakit” and social responsibility, as they joined the rest of the country in helping the victims of Typhoon Yolanda. Dubbed as “Operation: Tindog, Visayas!” (Rise Up, Visayas!), SPI officers, employees, contractors and members of the salesforce engaged in three days of repacking sessions of various food supplies including rice, noodles, canned goods, crackers and generic medicines. The company opted to divert P1.7M-worth of funds that were intended for a grand 16th Anniversary party and lavish Christmas celebrations, into a donation of almost 7,600 packs of relief goods that were coursed through ABS-CBN’s Sagip Kapamilya Foundation.
Shown in the photo are (left to right) SPI VP- Marketing,Training & Corporate Communications Mr. Jerry R. Rubis, SPI VP-Legal & HRA Atty. Basilio Almazan Jr., ABS-CBN’s Sagip Kapamilya Director Ms. Tina Monzon-Palma, Sagip Kapamilya Deputy Director Mr. Marcel Riñon, SPI Sales Division 2 Head Ms. Arlene Famularcano and other members of Suntrust’s salesforce.
Suntrust also joined Megaworld Foundation’s 2012 Relief Operations for the victims of “Habagat”.
Earlier that year, Suntrust also reached out to the victims of Typhoon Pedring and Quiel, donating basic necessities and food.
Suntrust Properties, Inc. (SPI), a subsidiary of property giant Megaworld Corporation, formally turned over to GMA Kapuso Foundation P503,755.00 cash donation for the victims of typhoon “Sendong” (2011).
This fund was accumulated by the SPI officers and employees from their year-end salaries, from their supposed expenses for year-end parties and raffle prizes, and from commissions of sales people. Photo shows SPI’s AVP for marketing & training Jerry Rubis (third from left) and AVP for credit management Claire Lastimosa (fourth from right) handing over the cash donation to GMA’s Mel Tiangco and Mike Enriquez. Joining them are marketing manager Christine Bellen (second from left) and other employees representing the company’s various departments.
Typhoon Ondoy, internationally known as Typhoon Ketsana, made landfall in the Philippines on 2009 causing devastating floods across Metro Manila that displaced families and damaged property. It has affected the rich and poor alike, and its floods choked many important roads, restricting aid. Counting the damages alone made Ondoy one of the worst to hit the Philippines. Chairman Tan saw his fellow countrymen suffer, and decided to send aid to those heavily hit by the storm. He purchased tons of fresh goods – not surplus – and divided it amongst the companies under the AGI group for faster distribution.
Suntrust was tasked to distribute a portion of the Chairman’s relief goods, and no less than Atty. Paltongan himself helped in packing and distributing the goods. It only took two days for the Suntrust Family to repackage the goodies into individual bags, ready for distribution in Taguig and Sta. Rosa. The pictures alone will show just how happy the Suntrust Family is during repacking and distributing, reavealing how much the culture has changed from self-importance into values of ‘malasakit’ and humility; traits the President himself has shared.
Sharing, no matter how small, can do big things. The City of Taguig and Sta. Rosa were grateful for the Suntrust Family that day. It shows that Suntrust supports the Chairman in his endeavors to uplift the country. However, this wouldn’t be the only time Suntrust would help those in need. Fast forward to 2011 and you’ll see the company’s commitment to share.
Saving Mother Earth and Building Dreams: One Tree at a Time
Suntrust president Atty. Harrison M. Paltongan and BSP Secretary General J. Rizal Pangilinan lead the participants in the recent tree-planting activity at The Gentri Heights in Gen. Trias, Cavite.
Back in the nineties, widespread logging (legal and illegal) was a growing national and global concern. Between 1990 and 2005, thePhilippineshad lost a third of its plantation cover due to deforestation. This is considered a major factor in many of the environmental problems we now face such as soil erosion, river siltation, flooding and droughts. Thankfully, environmental awareness has risen in the country. Advocates have taken vigilance as a countermeasure, and many private entities are also joining in to promote the “think green” concept. Community developer Suntrust Properties, Inc. has teamed up with the Boy Scouts of the Philippines (BSP) to make their own contribution to environmental protection and conservation. In a recent tree-planting activity at Suntrust’s TheGentri Heights project in General Trias,Cavite, SPI officers and employees together with BSP delegates braved the sweltering heat to give back their own little share in saving Mother Earth.
Also a tree-planting activity was held at Suntrust’s Cybergreens project in Sabang,Cavite, where SPI officers and employees together with BSP delegates planted fruit-bearing seedlings.
The same activity was held at the Governor’s Hills in Cavite, where no less than Megaworld Chairman, Dr. Andrew L. Tan joined the employees of Suntrust and homeowners in planting trees around the subdivision.
Testimonial from a homeowner:
“I learned about Suntrust through a former office mate and colleague who introduced us to the Sta. Rosa Heights project. We instantly fell in love with the place – the view and the location. It’s definitely flood-safe because of its high elevation, and the ambient Tagaytay climate also helps us save on electrical costs. We also saw that the community is really conducive to raising a family. Now our whole family enjoys bonding moments both at home and at the various amenities. Here in Suntrust, we really got our money’s worth. I’m definitely a happy and satisfied Suntrust homeowner!”
Mrs. Thesa Salas Sta. Rosa Heights Homeowner
Testimonial from a Suntrustee:
“Being with Suntrust for 11 years has made a great difference, not only in my career, but also in my personal life.. Through the help of Suntrust, I was able to provide good education for my four children. My eldest is now a registered Mechanical Engineer and my three other kids are also professionals in their own fields. Here in Suntrust you will really feel the harmonious relationship among co-workers. I am especially grateful to my hardworking downlines whom I already treat as my own family members. I’m truly proud to be a Suntrustee! This is an organization built with respect, trust & positive values.”
Mrs. Delia Valeriano Branch Sales Manager
2014 LCU MULO – Exhibit Network Inc. 20th anniversary as Best Realty Partner
2008 Bangko Sentral ng Pilipinas’ Business Expectations Survey Most Outstanding Respondent
2007 Chamber of Real Estate & Builders Assoc. Inc. (CREBA) Developer of the year for Economic Housing
2005 The Philippine Marketing Excellence Award Most Outstanding Real Estate Developer
2003 Year-Ender Excellence Awardee as Top Real Estate Developer of the Year
Joint Venture Partners
Business Partners’ Network (Accredited Brokers)
1125 DPM Realty Co
Asian Star Realty
CD Miguel Realty
CD Miranda Realty
Diverse Global Realty
Innovest Pro Realty
My Hometown Realty
Square One Realty
Maria Theresa Salas
Sales Operation Divisions
Division 1: The CEO (9 Branches), Sales Division head : Nene Borrega
Division 2: The UMC (11 Branches), Sales Division head : Arlene Famularcano
Division 5: The PILLARS (13 Branches), Sales Division head : Rizal Puno
Division 10: Zeal of Excellence (ZOE), OIC-Sales Division head : Julia Cabrera
Division 12: Golden Pines, Sales Division head : Tess Santillan
“Suntrust Properties, Inc.: Live, work, play and learn among happy hearts and smiling faces”
In the midst of the 1997 Asian financial crisis, Suntrust which was then known as Empire East Properties Inc. was born from its parent company Empire East Landholdings Inc.. Its purpose then was to serve the affordable real estate market segment or what others loosely refer to as low-cost market. This was pursuant to the vision of its Chairman Dr. Andrew L. Tan to roll out a property supermarket that would not only serve the real estate needs of all market segments but also contribute to the nation’s recovery. Even during those challenging times, Dr. Tan fully believed that the real estate industry must take the lead in spurring the nation’s economic growth. He thus inspired his people to rally behind this innovative vision of building a wide-ranging property supermarket.
Now, this vision of Dr. Tan has seen the light with his growing conglomerate leading all facets of the real estate industry.
Megaworld pioneered the township development concept in the metropolis with Eastwood City, Forbestown Center, Mckinley Hill, Newport City, Manhattan Garden City and Cityplace, among others. Its residential developments are primarily for the higher-end market and its commercial stores, malls and hotels brought class to these township projects. It has also built offices and in fact is now the biggest provider of floor space for the business process outsourcing industry.
Its first subsidiary Empire East Landholdings has distinguished itself on its transport-oriented city developments primarily serving the middle income segment. Among these are San Lorenzo Place in Magallanes, Makati City and Pioneer Woodlands in Mandaluyong City both along EDSA. And then its newest affiliate Global Estate Resorts Inc., which was recently acquired through Dr. Andrew L. Tan’s holding company Alliance Global Inc., is now focused on integrated tourism estate developments such as the Tagaytay TwinLakes, Boracay Newcoast, Nasugbu Harbourtown and Southwoods.
Meanwhile, Suntrust, fully controlled by Megaworld Corporation, has risen from the label of being the low-cost development arm of the Megaworld group into a much more meaningful distinction. It has solidified its position among horizontal developers in the CALABARZON with pioneering design and themed concepts catering more to the middle and higher-end market. It has also ventured into significant vertical or condominium developments in the Metropolis. It is now transforming Sherwood Hills Golf and Residential Estate in Cavite into a prime golf destination and country club community. And it is now venturing into industrial park development to which it will integrate residential, commercial and institutional developments in furtherance of the township concept introduced by its Chairman Dr. Andrew L. Tan.
As Suntrust now celebrates its 15th year anniversary, its President Atty. Harry M. Paltongan shares some insights about the company’s modest achievements in growing its sales and putting multiple projects on stream. He emphasizes the efforts that have transformed it into the force it is today attributing much to their Chairman Dr. Tan who has been the Company’s inspiring beacon in his self-effacing yet energizing leadership. He also credits what Suntrust is today to his fellow Suntrustees (employees and sales force) who responded to the clarion call and lived the Suntrust’s family culture which trumpeted among others the value of “malasakit”. While Suntrust may be enjoying many modest successes as it now celebrates its 15thanniversary, the first 10 years of the company weren’t as rosy.
Change is a good thing
In 2007, as Atty. Harry assumed his new position as president, his team of new leaders realized that things in Suntrust needed overhaul. They weren’t daunted, however, as they saw the then circumstances a “challenge that would be sweet to overcome.” Even the company was renamed from Empire East Properties, Inc. to Suntrust Properties, Inc.
Atty. Harry recalls how they set in motion an ambitious vision that Suntrust would one day be the yardstick in the housing industry and be the homebuyer’s first choice. They needed to define the north star that would give meaning to the herculean efforts that each Suntrustee was asked to unleash. So they launched a simply crafted employees’ creed that spelled out the family culture at Suntrust inevitable for such vision. Even now, this creed is not only memorized and lived out by each Suntrustee but also played out in various activities and programmes. The idea is for each to view work at Suntrust not as a burden but a fun-filled part of everyone’s life perceiving Suntrust less as an employer but more as their home.
The new team refers to those challenging times as the “dawning of the new era.” Back then, the rough roads seemed overwhelming. There were issues about the product designs and marketability, the slow progress of the projects, the under-performing Suntrustees, and the unsatisfied clients. “We then needed to get every person be involved in the changes to make them realize their importance and make them feel that they all played a part in Suntrust’s exciting journey forward.” Each Suntrustee then pushed for each change adopting it as a personal crusade to contribute to a shared goal. Everyone was summoned to work beyond ordinary expectations.
The new team spent the first weeks personally talking to every employee to hear their expectations, to ensure their “best fit” in the organization, to make them understand the new directions. While there were few who weren’t keen on being part of the changes planned and hence let go, most of the original employees stayed on and have since found fulfillment in their jobs.
After the re-organization tasks, everyone worked on improving their existing products and projects. Atty. Harry shares: “Most of our products underwent a change in design, size and building technology.” Such was a collective effort of Suntrust’s technical team and front liners as well as its sales people, who compiled customers’ suggestions, comments and complaints about the company’s products and services. Everyday seemed to be a constructive critique day. Taking the market’s feedback to heart allowed the company to learn from past deficiencies and improve its way of doing things. Atty. Harry admits though that they still have a lot to learn and improve even to this day.
On the road to success
“When people started to realize their potential and appreciate their role in the organization, they discovered that they could do more,” said Atty. Harry. “So despite the rough roads, there was a new-found energy in Suntrust. Everyone felt inspired by the series of little successes the company was experiencing. And each of these was shared with everybody in brief general assemblies and various clustered and departmental pep talks”. Even now, Suntrust has its monthly assemblies for recognitions, and it has its Monday recitation of its vision and creed.”
As Suntrust’s operations kicked into high gear, the company was soon ready to market even more real estate projects. For this aspect of the company’s growth, Atty. Harry attributes Suntrust’s momentum to chairman Andrew L. Tan, whose support fueled the team to work even harder.
“Our chairman believed that we could take this company to greater heights so he allowed us to do things at our best discretion and just supported us all the way,” said Atty. Harry.
The happiest days of your life begin here
With the company’s solid foundation firmly in place, Suntrust enhanced its image by acquiring the tagline, “The happiest days of your life begin here.” It was not only Suntrust’s statement of what it wanted to achieve for its customers, but also a message to the market of its commitment to giving families quality and value-rich lifestyles.
Armed with a brand-new direction, Suntrust started to develop and sell horizontal communities that would give residents a better way of life without breaking their budgets. All these projects would showcase central locations, safe environments, spacious homes and recreational and retail facilities.
More happy days
Suntrust’s track record has extended beyond horizontal developments. The company is also a proud developer of various condominium projects in the metro, a portfolio that came about from the demand of existing clients.
Satisfied with the horizontal projects that Suntrust was able to put out since its “new era,” buyers expressed their interest to invest, this time, in vertical projects. Atty. Harry said, “Some clients asked if we offered projects in the city. They wanted to invest in second homes in the metro where they worked. There were also clients who were looking for a safe place for their children studying in the city.”
It was another new opportunity for Suntrust. In 2008, the SPI team got the green light from their Chairman to venture into the vertical development. Given that Suntrust’s sister company, Empire East Land Holdings Inc., offers real estate products in a similar segment, Atty. Harry is quick to point out that “the ocean is so vast for everyone to fish.” Besides, Suntrust intends to have a distinctive “Modern Asian” theme in its condominium development.
Live, work and play
Suntrust’s long list of projects shows a truly forward-thinking approach. But it’s not all the company has in store for those following its growth. Atty. Harry is proud to share that its latest project, Suntrust Ecotown Tanza, is the company’s first venture toward creating an industrial community. According to him, this will complete the four components Suntrust envisioned for the townships that it would develop. With the project, the company will not only bring in desirable jobs for residents but also satisfy the current demand for eco-friendly homes.
Suntrust Ecotown Tanza is slated for completion in four years. The project has an elaborate waste disposal system as well as a golf green and numerous trees meant to “soften” the appearance of the warehouse-type buildings that will soon rise in the complex.
“At Suntrust Ecotown, we want to provide all the necessities for those who will call the project both home and workplace,” said Atty. Harry. “Here, people don’t have to leave the community, spend on transportation and contribute to traffic, because everything is located inside the development. It’s designed to be a true live-work-play setting.”
Moving forward, Suntrust has its hands full tapping other possible locations to develop. Atty. Harry shares that in the next years, Suntrust will continue building horizontal projects—admittedly the company’s bread and butter. Once the company’s ecotown development takes off, Suntrust hopes to bring the concept to other municipalities to meet a surge of investors from China, Japan, Korea and Europe.
“We’re looking to develop prime properties in other regions,” said Atty. Harry. But first things first. “In the next five years, we aim to complete our golf community, Sherwood Hills. It will be simultaneous to our industrial park development.” he said.
In the celebration of Suntrust’s 15th anniversary, Atty. Harry deems it a moment of thanksgiving.
“All the good things that Suntrust is reaping would not be possible without our clients, who are our best teachers and advertisers; the Suntrustees who stayed with us through thick and thin, especially during those times when we were re-establishing ourselves in the industry; and of course, our chairman, Mr. Tan, who gave us every opportunity and leeway to continue creating beautiful communities and happy homes.”