Suntrust Properties Inc. knows the Filipino homebuyer. How else would you explain the thousands of happy households in over 40 outstanding developments nationwide?
The developer, property giant Megaworld Corp.’s subsidiary, which was initially servicing the affordable segment, began with just two small developments in Cavite—and amid the 1997 Asian financial crisis at that. But its proposition proved too strong to pass up for people who wanted only the best in their homes. The company’s determination to deliver masterplanned communities, quality homes and world-class condominiums to every Filipino allowed it to eventually make a mark in the mid-market segment.
Social conscience
Suntrust gives residents the opportunity to be good citizens and relive bayanihan through neighborhood initiatives that encourage mutual help and outreach to other communities. In the same vein, the developer ingrains socially relevant concepts to its products, allowing residents to take part in advocacies far bigger than themselves.
One cause integrated into various Suntrust projects is sustainability. For example, Kirana, an award-winning condominium enclave along Urbano Velasco Avenue in Pasig City, stands out as an “ecopolis.” The paints used are nontoxic, flora and open space are important elements of the design, and units are built with efficient natural light and ventilation.
Its ability to complement its locale is what sustainability looks like for The Arcadia, a 22.6-ha development in Porac, Pampanga. It is an exciting addition to the burgeoning town that embraces the bucolic vibe and reflects the “back-to-the-essentials” disposition of post-pandemic homebuyers.
Value for money
Filipinos love “sulit” purchases, and Suntrust has a knack for that. It delivers communities that feature amenities you would typically find in projects above the mid-market segment. While products remain affordable, they push the envelope.
That commitment is evident in the developments’ themes. You immediately know the inspiration for Suntrust Sentosa in Calamba, Laguna, even before you read the signage because two replicas of Singapore’s iconic Merlion stand guard at the entrance. It personifies the cosmopolitanism of the city-state and the very meaning of “sentosa,” which is peace. Affirming its quality is a citation at the Lamudi Awards in 2022: Best Affordable House of the Year for Luzon.
Another big winner at the same event was Suntrust Shanata, Best Affordable Condo of the Year for Luzon. It is a 12-tower condo development in Novaliches, Quezon City, whose resort-like features and amenities—including a 25-m lap pool—make up a tranquil oasis amid the busy neighborhood.
Capital appreciation
If you go through the Suntrust portfolio, you will discover value appreciation for buyers and investors. That is because the company builds products in locations that are both well-connected and well-positioned for more economic growth.
Consider two-tower Suntrust Amadea. It possesses amenities that evoke success and privilege and a location that redoubles those. It has convenient accessibility to Skyway and Edsa, as well as Quezon Ave., E. Rodriguez Sr. Ave., and Timog Ave. Metro Manila’s business districts, leisure hubs and important institutions are literally your neighbors.
Filipinos dub Mindanao as the “land of promise.” Palm City, a modern neighborhood in Tagum City, is a step toward the realization of the place’s full potential. The project rises in the capital city of Davao del Norte, known as a City of Festivals and City of Golden Opportunities, among others. Those mean an extraordinary lifestyle for locals, which Palm City makes attainable to its residents. Come to think of it, such a lifestyle awaits in all Suntrust projects.
Suntrust developments feature amenities that you would typically find in projects above the mid-market segment. The company builds products in locations that are both well-connected and well-positioned for more economic growth. The Arcadia is SPI’s latest development in Porac, Pampanga. Kirana, an award-winning condominium enclave in Pasig City, stands out as an “ecopolis”.
Philippine Daily Inquirer: Vaughn Alviar, September 23, 2023
